There
have been numerous advertisements and campaigns around the world creating
awareness about water pollution. One of the most current, globally recognized
advertisements was a print advertisement created by the renowned global brand
UNICEF who is recognized for their efforts to “build a world where the rights
of every child are realized” (UNICEF). The image is of a well art directed
water splash created to appear as a bomb with the copy: “1.5 million children
die every year from drinking polluted water”.
The
concept behind the advertisement is that the water pollution epidemic is a
waiting time bomb unless the issue is resolved worldwide. The art direction of
the image is extremely effective as its simplicity communicates the message in
a clear and realistic manner. For the
average person, we cannot comprehend just how many people 1.5 million people
is, which is why the visual of a ‘water bomb’ visually relates the destruction
water pollution is causing.
The
symbolism of the bomb is an effective metaphor for conflict, destruction and
devastation.
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